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Network18 expects flat ad revenue till September; 172 M visitors across digital

Network18's digital revenues were impacted by the weak ad environment, but the impact was lesser than that on broadcasting. News18.com's Indian languages sites have been displaying continue ad growth, "despite an uncertain macro-environment". "Digital continues to benefit from consumption tailwinds that have been further boosted during the lockdown," the company said, without specifying further. Network18 chairman Adil Zainulbhai said increasing subscription revenue will help pull through. Network18 has 172 million visitors across all digital services, down from 207 million visitors. Network18's digital portfolio consists of news publications such as FirstPost and MoneyControl, CNBCTV18.com, News18.com, and BookMyShow.It also includes education website Topper and celebrity content website In.com. News18.com: 2x YoY growth in languages; claims to be "number 1" in vernacular news on mobile. MoneyControl Pro: 1.5 lakh subscribers, added 50,000 subscribers in Jan-Mar 2020. Traffic numbers have not been disclosed, but there was 28% YoY growth in average monthly unique visitors in Q3FY20. CNBCTV18.com: Increased traffic 2x over Q3 BookMyShow: 5 million app installs, 2 million fewer than last quarter. It is optimising "costs across the board to mitigate the impact". Indian cities began shutting theatres and cinemas as early as March 10. Even after May 3, when the lockdown is scheduled to end, it is unlikely (and unclear if) that non-essential public spaces will be re-opened. Voot: 100 monthly active users; average daily viewership: 45 minutes; 1.5 billion views for BiggBoss. Its freemium service Voot Select was launched this quarter. Rs 13 crore was invested into Voot Select and Kids (and…

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