wordpress blog stats
Connect with us

Hi, what are you looking for?

Netflix cuts down bandwidth in Europe amid COVID-19 pandemic

netflix

Netflix has decided to cut its bandwidth by 25% in Europe, Reuters reports. This comes as traffic on home broadband surges globally on the back of remote working due to the COVID-19 coronavirus pandemic. The decision came following a call between the European Commissioner for Internal Market Thierry Breton and Netflix CEO Reed Hastings. This reduction will be in place for thirty days, Netflix said. This is a boon for the EU’s internet providers, over 12% of whose traffic is consumed by Netflix in the continent. A spokesperson for the commissioner told TechCrunch that he hopes other streaming companies will follow that example. In France, which is one of Netflix’s biggest markets in Europe, an official at the Digital Ministry told a newspaper there that he hopes Disney Plus should postpone its release. A Netflix spokesperson said that streaming quality should not be affected too much.

Net Neutrality concerns

The EU telling Netflix to reduce its bandwidth in the region is a test to Net Neutrality principles. The EU’s Net Neutrality rules vis-à-vis traffic management let this kind of application-specific discrimination happen in extreme cases, but it is not clear that Netflix’s traffic is actually clogging Europe’s internet. An Ookla analysis earlier this month showed that even as workers switched to remote working in hordes in Europe, fixed broadband speeds only declined slightly, or didn’t change at all. Traffic management during congestion should only be used when it is necessary, only for the duration needed, and should be as application-agnostic as possible, Barbara van Schewick had said in filings to TRAI. It is unclear if this change follows any of those conditions.

It is unclear if Netflix will act similarly in India, but it’s not likely. The company has very few subscribers (around 10% of the number of French subscribers at most), and so likely has a negligible weight on India’s broadband bandwidth. Even with this small traffic, Netflix has been working with telecom providers and large internet exchanges to deploy caches of its content to the last-mile in telecom operators’ networks. Curiously, Netflix did not address what it thought was fair traffic management in a TRAI Net Neutrality consultation it responded to in 2017.

Written By

I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ