wordpress blog stats
Connect with us

Hi, what are you looking for?

Facebook, Hotstar, Netflix, TikTok to reduce video quality amid COVID-19 pandemic

Netflix, YouTube, Facebook, TikTok, SonyLIV, Amazon Prime Video, Hotstar, Zee5, ALT Balaji, Voot, and MX Player decided to collectively limit their utilisation of Indian telcos’ bandwidth after a video call yesterday. This comes after the Cellular Operators Association of India wrote a letter to the government and streaming services urging that their traffic on Indian telcos’ networks be reduced. The streaming companies put out a press release today announcing their decision. “It was unanimously agreed that as an exceptional measure, all companies will immediately adopt measures, including temporarily defaulting HD and ultra-HD streaming to SD content or offering only SD content, at bitrates no higher than 480p on cellular networks. These voluntary measures will be in effect until April 14. All participants are immediately taking measures,” the statement said.

The companies said they would either reduce the bitrate on their videos, or default to standard definition quality. In any case, streaming video from these companies will look a little worse in the coming month. You can read these streaming services’ statements here.

Hotstar, India’s largest streaming player after YouTube, said it will limit bitrates on videos, two days after saying that its data use was already limited for most customers.

A Hotstar spokesperson told MediaNama that this change will also affect Premium subscribers, who make up a small portion of the service’s user base.

It is unclear just how much this change will contribute to reducing bandwidth congestion, or if the congestion is a problem that telcos are incapable of handling themselves in the first place. In any case, streaming services have clearly decided to err on the side of caution (and perhaps of political prudence).

Nikhil adds: oddly enough, this press release is signed off as being from “The Digital Industry”. Frankly, it’s quite presumptuous of Sony, Google, Facebook, Viacom18, Amazon Prime Video, Zee, Tiktok, Netflix, MX Player and Hotstar to refer to themselves as “The Digital Industry”. It’s as if MakeMyTrip, Naukri, Paytm, or even Reddit don’t exist.

Advertisement. Scroll to continue reading.

I guess that’s how things are these days. Just recently, 5 players were trying to represent an entire online media and entertainment ecosystem, and push for an online content regulation mechanism.

Written By

I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ