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Streaming players ask IAMAI to recall streaming content code, question legitimacy; IAMAI responds

Updated below Even as the IAMAI announced the formation of its Digital Content Complaints Council (DCCC) to address government and user complaints related to content on streaming platforms, several content providers registered their dissent with the IAMAI, asking it to recall the code. The DCCC has retired High Court Judge AP Shah as its Chairperson, and the IAMAI said at the announcement of the event that in two weeks they intend to launch a website where consumers can file complaints about content on streaming services. Details about the code are here. Download a copy of the code here. MediaNama raised concerns highlighted in the industry letters about recalling the code, concerns about process, and the allegedly incorrect representation of the code as an industry code, with Chitrita Chatterjee, Advisor, IAMAI, who oversaw the process of formulating the code. Her responses in detail are below. Did Eros back out? The new code was launched with 4 signatories (Hotstar, Jio, SonyLIV and VOOT) and now has five, with Eros also signing up. Eros took a little time to sign up: In its email to some streaming services on Monday, the IAMAI had said that Hotstar, Jio, SonyLIV, VOOT (Viacom/Network18) and Eros were signatories to the new code; this had also been reported by the Economic Times earlier today. At the announcement today, Eros was conspicuous by its absence, and some industry players were of the opinion that Eros has backed out. Chitrita Chatterjee, Advisor IAMAI told MediaNama that Eros is signing on…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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