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Exclusive: IAMAI’s new code for online content streaming sets up a self-regulatory body, incorporates penalties

You're reading it here first: The Internet and Mobile Association of India is releasing a new content code to govern content on online streaming platforms that will lead to the setting up of an industry self-regulatory body called the Digital Content Complaints Council (DCCC). The DCCC will field complaints related to online content. Multiple industry sources have confirmed this development to MediaNama, and shared a copy of the new draft code with us. Download it here. The IAMAI has not responded to several requests for comment from MediaNama. According to multiple sources, the code is expected to be announced tomorrow at the IAMAI's annual event, the India Digital Summit, though the draft we have doesn't specifically mention a date. This may not be the final version. This is the second version of the code for online content platforms from the IAMAI, and according to industry sources MediaNama spoke to, not all signatories to the previous code have signed on: Netflix and Arre. Netflix declined to comment when contacted by MediaNama. The previous code had been signed by Netflix, Hotstar, Voot, Zee5, Arre, SonyLIV, ALT Balaji, Jio and Eros Now. Key streaming services like Amazon Prime, TVF Play, Yupp TV, Hungama Play had not signed the previous version, nor had YouTube (which has YouTube Red) and Facebook (which has Facebook Watch). From what we're told, many content providers who are IAMAI members were not informed about this new code until late last week, less than a week before the planned announcement.…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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