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Facebook’s crackdown on deepfakes comes with potential caveats

Update: Following Facebook's announcement that it would take down videos that have been edited beyond adjustments for clarity or quality using artificial intelligence/machine learning, MediaNama had asked the platform if they would take down Mark Zuckerberg's doctored video where he was seemingly made to deliver a speech on power, since the new policy doesn't apply to parody or satirical videos. Facebook told us that the video will not be removed, but "is eligible for fact-checking, and otherwise subject to our [Facebook's] Community Standards". We had also asked them if the doctored video of House Speaker Nancy Pelosi would be taken down, since it did not involve the use of AI/ML for editing. Facebook said that the video would be "subject to recently enhanced enforcements which include a full blackout overlay warning, dramatically reduced distribution, and notifications to those who try to share it or have shared it in the past". This suggests that Pelosi's video, too, will not be taken down. We had also enquired about Facebook's detection techniques, and the company declined to comment on it, because "it would advantage bad actors". Earlier: Facebook, on January 6, announced that it will crack down on deepfake videos. Content that has been edited “in ways that aren’t apparent to an average person and would likely mislead someone” and is created by artificial intelligence or machine learning algorithms, will be removed from the platform, Facebook’s vice president for global policy management, Monika Bickert said while announcing the new policy. In the announcement post, Facebook hasn't…

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