Google India has appointed Sanjay Gupta as its new country manager and vice president of sales and operations for India, the company said in a statement. Gupta will take on the role early next year, and will be based out of Mumbai, and will work closely with teams in Bangalore, Gurgaon, and Hyderabad.

Vivek Agnihotri, who is Google’s country director for sales in India, was serving as interim managing director. Before Gupta, Google India was headed by Rajan Anandan, who was VP for Google South East Asia and India. Anandan spent close to 8 years in Google, and was responsible for spurring growth in Google’s business in the country. Anandan left in April to join VC firm Sequoia Capital as managing director.

Gupta was the managing director at Star and Disney, where he worked on the shift from traditional to streaming via Hotstar. He is also widely credited for building Hotstar’s sports business and launch of Pro Kabaddi League and India Super League. He has previously worked in marketing at Hindustan Unilever and Bharti Airtel.

Google’s APAC president Scott Beaumont said that, “Our Indian operation is important and strategic for its own sake but also for the innovation which then feeds breakthroughs elsewhere in Google. We are delighted to have Sanjay join us. We are excited to combine his expertise, experience and leadership with our teams and build further on our existing efforts in this highly dynamic, competitive and exciting digital economy, looking to build a more helpful and inclusive Internet for everyone in India.”