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Google makes $33.92 billion in ad revenue, APAC sees slower growth in Q3FY19

We missed this earlier. Alphabet, the parent company of Google, reported a 20% YoY increase in revenue in Q3FY19 financials, released on October 28. Revenue: $40.5 billion, up 20% compared to Q3FY18 ($33.74 billion); Google accounted for 99.6% of Alphabet’s revenue at $40.34 billion Net income: $7.07 billion compared to $9.19 billion in Q3FY18 (Google’s operating margin was 26.9%) Number of employees: 114,096 compared to 94,372 in Q3FY18, a 21% increase, and a 6,450 increase over Q2FY18; most new hires were engineers and product managers, and most in Cloud Costs and Expenses: $31.32 billion compared to $25.12 billion in Q3FY18. In the Q2FY18, Google paid $5.071 billion in fine to the European Commission, and $1.697 billion in Q1FY19 Closer look at costs and revenues Advertising revenue: $33.92 billion, compared to $28.95 billion in Q3FY18, accounts for 83.75% of the total revenue Google Sites revenue: $28.6 billion, up 19% compared to Q3FY18 Total traffic acquisition costs: $7.49 billion (22% of advertising revenue), compared to $6.58 billion (23% of advertising revenue) in Q3FY18. TAC is the price Google pays to companies like Apple so that Google Search is the default search engine on their devices. Between Q3FY18 and Q3FY19, the cost-per-click on Google properties fell by 2% even though number of paid clicks increased by 18%. The cost-per-impression on Google Network Members’ properties fell by 3% even as the number of impressions increased by 12%. Slower growth in APAC region in Q3: Ruth Porat, the CFO, acknowledged during the earnings call, that…

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