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Facebook introduces Facebook Pay for all its apps, will be used to target ads

Facebook Pay
Facebook Pay

Facebook has launched a new payment system — Facebook Pay, which will be available across Facebook, Messenger, Instagram and WhatsApp. Purchases made via Facebook Pay will be used to deliver personalised (read: targeted) ads to the users, Erin Vegan, vice president and chief privacy officer, wrote in a separate blog post. However, the card and bank account numbers will not be used to “personalise” ads. This announcement comes at a time when Facebook is trying to integrate all its apps and introduce end-to-end encryption to all its messaging platforms. Users can add a preferred payment method, enable Facebook Pay for one or all apps, view payment history, manage payment methods and settings in one place, and supports most major credit and debit cards, and PayPal. Facebook has made it clear that it's separate from Calibra wallet, which will run on Facebook’s…

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