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ZEE5 increases daily users by 35% to 6.9 million

Screenshot of Zee5's homepage

ZEE5 saw the highest daily active users of 8.9 million in September, the company said in its financial results for Q2FY19. This is a growth of 35% from the ZEE5’s 6.6 million DAUs for the quarter ended June 30. For the quarter ended June, ZEE5 had 76.4 million monthly active users. Zee Entertainment’s MD and CEO Punit Goenka had said that international expansion and the launch of ZEE5 on KaiOS contributed to increase in MAUs.

The numbers:

  • Average watch time was 120 minutes
  • 23 original shows and movies in 5 languages launched in the quarter. 13 of them were regional shows
  • ZEE5 ‘got traction’ in APAC and MENA markets of Sri Lanka, Bangladesh, Dubai, and UAE
  • Launched ad-suite products AmpliS, Ad Vault, Infonomics, PlayS and Wish Box
  • Entered into partnerships with TataSky Binge, IRCTC, OYO, Flipkart Coins, and others

Mobile-only plan in the works:

ZEE5 is looking to launch a mobile-only plan, which ZEEL’s Punit Goenka had said is not just a pricing reduction, “it also means a large part of the content will not be available on the mobile handset,”. “…we are just creating more packages and bundles for people to choose from.” ZEE5 is creating another option for people to sample some content, maybe not all of it, he had said:

“But obviously, our strategy will be to keep pushing them towards the full bouquet of content, just like we are doing on our broadcast side as well”


  • Consolidated income: Rs 2,190 crore, up 7.6% YoY
  • Net Profit: Rs 412 crore, up 6.7% YoY
  • Subscription Revenue: Rs 723.5 crore, up 19% YoY
  • Advertising Revenue: Rs 1,224 crore, up 1.2% YoY

Download: Earnings Release | Financials

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“ZEE5 global MAUs and DAUs stood at 65.9mn and 5.4mn respectively in Dec’20,” Zee Enterprises said of the company’s streaming service in a presentation...

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