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Google removes verified status of accounts on YouTube

What's the news: Google has informed certain YouTube creators that it will be removing the verified status of their accounts on YouTube. They're also introducing a new look that helps distinguish the official channel of the creator, celebrity or brand it represents. Why is Google doing this? Google has been making changes to YouTube for a while now, including monetization of hateful content, prevention of live streaming on channels that don't have sufficient subscribers, and now the removal of verified status of certain channels. They're basing the changes on research (they claim), which shows that viewers often associated the checkmark with an endorsement of content, not identity. What's the new criteria? Google says that the criteria for having a verified status of new channels is that they have a large audience and community on YouTube, are widely recognised outside of…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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