At Google’s annual Google for India event in New Delhi yesterday, the company made some key announcements around increasing support for Indic languages and new additions to the Google Pay app. Google Pay for Business – an app made for merchants to use was also rolled out. Here is a roundup of all the announcements made at the event:
There is now a new Google Pay for Business app, designed for merchants to use. Merchants can join the app following a video verification. Here’s how it works:
Google also announced the new Spot Platform on the Google Pay app. This platform will allow businesses to have a “spot” within the Google Pay app – they can embed their webstores in the app itself.
Google Jobs will be available as a “Spot” in the Google Pay app. This will allow job seekers to apply for jobs, schedule interviews and also converse with potential employers.
Tokenised cards are also coming to India, finally. These are virtual representation of credit/debit cards that can be fed into the Google Pay app. This way, you don’t have to carry your cards everywhere. Also, Google claimed that tokenised cards are a safe way of doing transactions.
Big push for Indic languages: Increasing support for Indic languages was a big theme at Google’s annual Google for India event. Google Search in India will support 3 new Indic languages by the end of the year.
Google Assistant will also support 5 more Indic languages including Gujarati, Telugu, Urdu, Bengali and Kannada. Google’s Discover will now be available in Tamil, Telugu, Bengali, Gujarati, Marathi, Kannada, Malayalam, Oriya, and Urdu.
Google Lens will also now support Tamil, Telugu and Marathi. Bolo, an app designed for children will now support Bengali, Marathi, Tamil, Telugu and Urdu.
You can now call Google Assistant: Google has partnered with Vodafone Idea to launch Google Phone Line. By this, Vodafone Idea users who have a 2G phone can call 0008009191000 and start talking to Google Assistant. From the demo they showed, Assistant seemed to help with all kinds of queries like weather, traffic and sports updates. Also, this is an India-first feature.
Order food and book a cab using Google Assistant: Google has partnered with food companies including Dominoes, FreshMenu and Behrouz so users can just ask Assistant to order food for them. Apart from that, Google has also partnered with Ola Cabs and users can simply book a cab by asking the Assistant to do so.
Interpreter mode comes to Google Assistant: Google Assistant can now translate speech from Hindi to 25 other languages. So, if you want to talk to someone who only speaks German, speak to the Assistant in Hindi and it’ll translate it to German. This feature was earlier only available on Google Home speakers and smart displays.
Google Research India – an AI lab in Bengaluru, which will be led by computer scientist Manish Gupta.
- Google announces updates to Google Pay: Tokenised cards, Google Pay for Business and Spot |
- Google’s Search, Assistant, Lens and Bolo all bet big on Indic languages