Accusing e-commerce platforms of openly flouting FDI rules, traders' body CAIT has asked Finance Minister Piyush Goyal to conduct an investigation into and place a blanket ban on festival sales by e-commerce companies for indulging in "predatory pricing" and "deep discounting". Praveen Khandelwal, national secretary-general of CAIT, wrote to the minister on September 13 (see letter below), with "substantial evidence" of e-commerce companies indulging in predatory pricing and deep discounting. CAIT raised these issues against e-commerce companies: E-commerce companies are "deeply engaged" in B2C business and the quantum of B2B business is negligible, said CAIT. This is against the FDI rules, which only permits e-commerce marketplaces to undertake B2B transactions with sellers registered on the marketplace. The CCI's market survey on e-commerce also sought details on B2B sellers on e-commerce platforms, specifically asking about the percentage of sales via B2B.…
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