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Airtel adds OTT content in digital entertainment offerings days before JioFiber launch

We missed this earlier.

On September 2, Bharti Airtel launched Xstream box and Xstream smart stick and renamed the Airtel TV app, which is now called Airtel Xstream. The Xstream box and smart stick will support traditional television as well as content from other OTT platforms, Airtel said in a statement.

Airtel announcing its digital entertainment offerings came days before Reliance officially launched its JioFiber on September 5. JioFiber comes with a free 4K LED television, and a 4K set-top box.

Airtel’s offerings have an edge when it comes to traditional TV channels. However, Reliance does have local cable operators (LCOs) like Hathaway and Den in its kitty to provide HD channels on Jio’s set top box. This means that the only way to watch TV on Jio’s unit is to get access to the LCOs that Reliance owns.

The Xtreme stick is an Android based OTT stick which provides access to content from platfroms like Netflix, Amazon Prime Video, ZEE5, Hooq, Hoi Choi, Eros Now, HungamaPlay, ShemarooMe, Ultra and Curiosity Stream, in addition to over 6 million songs from Wynk Music’s library. The Airtel Xstream Stick will also provide access to Google Play Store applications. It’s priced at Rs 3,999 and subscription costs Rs 999 per year. First month’s subscription is free.

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Airtel Xstream Box offers everything that the Xtreme stick does along with 4K satellite TV. It also has Wi-Fi and Bluetooth connectivity.

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