wordpress blog stats
Connect with us

Hi, what are you looking for?

Twitter users’ personal data was used for advertising purposes, without their consent


Twitter users’ personal data was used for advertising purposes, without their consent, the company said. It also said that it found this issue recently where users’ settings choices didn’t work the way they should have. There were two separate cases where users’ data was used to target advertisements without their consent:

  • The first case was when users clicked or viewed an advertisement for a mobile application and then interacted with it since May 2018. The company said that in this instance, they may have shared data like country code, date of engagement with the advertisement and information about the ad with advertising partners, even when they didn’t have the permission to do so.
  • In the second case, Twitter said it showed people advertisements based on its “inferences” about users’ devices without their permission. It also said that for this case, users’ data was not used outside the company and did not contain personal information such as passwords or e-mail accounts.

Twitter said that the fault was corrected on August 5 and that an investigation was being conducted to determine how many people had been affected.

The issue here is that Twitter collected information on people who may not have given their explicit consent. It also used that information to run targeted advertisements. Under the EU’s General Data Protection Regulation, consent must to be informed and specific. For this, the data subject must be notified about the controller’s identity, what kind of data will be processed, how it will be used and the purpose of the processing operations as a safeguard against “function creep”. The law also states that consent must be “unambiguous”, that is, it requires either a statement or a clear affirmative act.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.


Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.


This article addresses the legal and practical ambiguities in understanding the complex crypto ecosystem in India.


It is widely argued that the PDP Bill report seeks to discard the intermediary status of social media platforms but that may not be...


Looking at the definition of health data, it is difficult to verify whether health IDs are covered by the Bill.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ