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PVR, INOX defend theatrical release windows against Jio’s First Day First Show; MediaNama’s take

Multiplex players INOX and PVR have defended the long-standing theatrical release window, essentially placing their views on Reliance JioFiber's offering 'First Day First Show', which would let premium users watch movies the same day that they are released in theaters. Reliance group chairman Mukesh Ambani had announced the 'disruptive' offering two days ago at the company's AGM. PVR pointed out that the theatrical release window has been a 'valuable model', producers have maintained a 'sacrosanct gap' between a theatrical release and release on all other platforms like DVD, DTH, TV, and OTTs. Both INOX and PVR noted that this is a model followed internationally and replicated in India, and it is how the multiplex business has remained viable. Cinema continues to deliver robust box-office performance in India and also "matured" markets such as USA, China, Europe, where cinemas already compete…

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