wordpress blog stats
Connect with us

Hi, what are you looking for?

PVR, INOX defend theatrical release windows against Jio’s First Day First Show; MediaNama’s take

Multiplex players INOX and PVR have defended the long-standing theatrical release window, essentially placing their views on Reliance JioFiber's offering 'First Day First Show', which would let premium users watch movies the same day that they are released in theaters. Reliance group chairman Mukesh Ambani had announced the 'disruptive' offering two days ago at the company's AGM. PVR pointed out that the theatrical release window has been a 'valuable model', producers have maintained a 'sacrosanct gap' between a theatrical release and release on all other platforms like DVD, DTH, TV, and OTTs. Both INOX and PVR noted that this is a model followed internationally and replicated in India, and it is how the multiplex business has remained viable. Cinema continues to deliver robust box-office performance in India and also "matured" markets such as USA, China, Europe, where cinemas already compete with newer initiatives like Netflix Original movies, noted PVR. The film producer is the owner of the creative content and is entitled to choose the platform for distribution and consumption of his content, said INOX. In a scenario where movies can be released on theaters or on other platforms, the producer would have to choose between either theatrical exhibition or release on any other platform "since release on both simultaneously would breach the mutually agreed exclusive theatrical window". Both multiplexes avoided mentioning Reliance or Jio, and both said they're placing their initial observations, as little detail is available about the offering. PVR operates 748 screens in 64 cities in India…

Please subscribe/login to read the full story.
Written By

I cover health, policy issues such as intermediary liability, data governance, internet shutdowns, and more. Hit me up for tips.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ