wordpress blog stats
Connect with us

Hi, what are you looking for?

ALTBalaji has 27.3M subscribers and ₹36.8 Cr in losses: Q1FY20

Screenshot of AltBalaji website

The money: Balaji Telefilms’ digital segment, consisting of streaming service ALTBalaji, recorded subscription revenues of ₹12.32 crore, up by 113% YoY from ₹5.78 crore (in Q1FY19).

Running in loss: At the same time, ALTBalaji is operating at losses of ₹36.8 crore this quarter, which is up 28% YoY from losses of ₹28.76 crore. ALTBalaji registered a loss of ₹30.07 crore for Q4FY19 and a loss of ₹114.92 for FY19.

Okay they’re in loss, but what about subscribers? ALTBalaji has sold 27.3 million subscriptions (as of August 8) since it launched in April 2017. Subscribers increased steadily once the service hit the 10 million mark by December 2018.

  • As of March 31, 2018: 21.3 million
  • As of May 2019: 23.5 million
  • As of June 30: 25.3 million
  • As of August 2019: 27.3 million;

What numbers are missing? Monthly active users. ALTBalaji had 4.6 million MAUs as of February 6, 2019, when it reported financials for the quarter ended December 31, 2018 (Q3FY19).

Active subscribers: In a call with investors*, the company management revealed that ALTBalaji currently has an active subscription base of 5.1 million users. 80% of its subscribers in Q1 came from telco partnerships, and 20% came from direct subscriptions. Since 80% of its subscribers this quarter came from telcos, ARPU was lower than Rs 25.

Advertisement. Scroll to continue reading.

Average watch time was 60 minutes as of May 2019, but wasn’t reported this time.

Inventory as of now stands at Rs 146 crore for digital shows. Original content amortised over 2 years, 75% of the cost in the first year and 25% in the second year.

*

Download: Financials & Investor Presentation 

*Edit: More information was added from the company’s investor call.

Advertisement. Scroll to continue reading.
Written By

I cover health, policy issues such as intermediary liability, data governance, internet shutdowns, and more. Hit me up for tips.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India and US come to terms on how to deal with the equalisation levy in light of the impending Global Tax Deal.

News

Find out how people’s health data is understood to have value and who can benefit from that value.

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ