The money: Balaji Telefilms’ digital segment, consisting of streaming service ALTBalaji, recorded subscription revenues of ₹12.32 crore, up by 113% YoY from ₹5.78 crore (in Q1FY19).

Running in loss: At the same time, ALTBalaji is operating at losses of ₹36.8 crore this quarter, which is up 28% YoY from losses of ₹28.76 crore. ALTBalaji registered a loss of ₹30.07 crore for Q4FY19 and a loss of ₹114.92 for FY19.

Okay they’re in loss, but what about subscribers? ALTBalaji has sold 27.3 million subscriptions (as of August 8) since it launched in April 2017. Subscribers increased steadily once the service hit the 10 million mark by December 2018.

  • As of March 31, 2018: 21.3 million
  • As of May 2019: 23.5 million
  • As of June 30: 25.3 million
  • As of August 2019: 27.3 million;

What numbers are missing? Monthly active users. ALTBalaji had 4.6 million MAUs as of February 6, 2019, when it reported financials for the quarter ended December 31, 2018 (Q3FY19).

Active subscribers: In a call with investors*, the company management revealed that ALTBalaji currently has an active subscription base of 5.1 million users. 80% of its subscribers in Q1 came from telco partnerships, and 20% came from direct subscriptions. Since 80% of its subscribers this quarter came from telcos, ARPU was lower than Rs 25.

Average watch time was 60 minutes as of May 2019, but wasn’t reported this time.

Inventory as of now stands at Rs 146 crore for digital shows. Original content amortised over 2 years, 75% of the cost in the first year and 25% in the second year.

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Download: Financials & Investor Presentation 

*Edit: More information was added from the company’s investor call.