Twitter's 14% year-on-year revenue growth in Q2 to $841 million was largely driven by the US. As for users, the company's new metric for measuring them, monetizable daily active users, increased 14% YoY by 17 million to 139 million this quarter; this growth was largely driven by markets outside the US. Twitter didn't break this out by geography, but saw broad-based DAU growth internationally, according to CFO Ned Segal. He said Twitter looks at the 14% user growth as the the "cumulative benefit" of the last few years of work in relevance, to make Twitter more conversational, to make discovering better. Noting that international markets drove user growth this quarter, Segal said "... 80% of the people who use Twitter are outside of the US and so that will continue to be a big focus area for us, but it's not different things that we're doing in those countries. It's the same work that ought to benefit people, all over the world." DAU growth came from previous users who returned and got a better product experience, and also from new users. The aim is to make both kinds of users stay on with by showing more relevant topics and events. Revenue and ads US revenue increased by 24% YoY to $455 million, and international revenue increased by 12% to $386 million. Revenue from Twitter's second largest market, Japan, grew by 65% YoY. Twitter's most important market is the US, with US sales growing by 24% to $455 million, which is…
