American software company Ebix has acquired Yatra for an enterprise value of $337.8 million (₹2,323.6 crore) in an all-stock deal, the companies announced on July 17. Yatra will continue to operate independently and will retain its brand, as per Mint. In a call with investors, Ebix CEO Robin Raina said that the acquisition would help the company become the largest enterprise financial exchange in the Asian subcontinent. Ebix said it's targeting revenue between $145-$150 million a quarter by the end of 2019. Ebix aims to launch an IPO in India in Q2 of FY2019. What the merger will do Raina said that the merger: will give Ebix “tremendous” purchase power with your providers will give Ebix tremendous purchase power with the tourism departments of countries. “… travel companies do well on they get tourism department of various countries to provide subsidized some of our marketing providing us hard dollars [sic]" puts Ebix in a "strong position from a perspective of cross-selling opportunities which no other travel provider over any other player, since Ebix has presence in Forex, prepaid cards, and MICE". Ebix wants to be a one-shop-stop travel service provider Raina spoke about Ebix providing a one-stop-shop, single-window approach for all services required around travel: We would be the only provider who would be able to say, look, if you want to fly, let’s say, from Mumbai to Rome, we’re the only one who will say, look, I’ll get you the visa. I’ll be able to get you the visa.…
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