Tik Tok, the social media platform best known for letting users create, share and discover short music videos, is looking to grow and diversify its content creator base in India to attract more advertisers, reports the Economic Times. Tik Tok's goal, it seems, is to turn into a bite-sized version of YouTube with 15-second user-created videos on a range of topics, not just music videos. As per the report, TikTok launched a campaign called #MyTikTokStory on the platform to encourage more Indians to create 15-second videos showing them cooking, engaging in DIY activities, sports, pottery and dancing, apart from singing. The campaign followed a "Creators Lab" event that the company had arranged for more than 500 people in Mumbai on Friday. In doing so, TikTok is taking a leaf out of YouTube's and Instagram's playbooks. In 2011, YouTube wanted to attract more premium advertisers and raise the quality of its programming. To do that, it introduced grants for creators, opened creator hubs, studios and even acquired a company that helped creators go viral. In the following five years, its efforts paid off and YouTube and its creators earned millions. How Facebook dealt with a drop in user-generated content In 2016, Facebook saw a decline in people sharing original, personal content — the fuel that helps power the money machine at the heart of its social network, a Business Insider report pointed out. "Original broadcast sharing" — the amount of users' personal memories on the platform — reduced by over 15% compared to 2015.…
Tik Tok, best known for music videos, seeks to diversify content to attract more advertisers in India
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