wordpress blog stats
Connect with us

Hi, what are you looking for?

Flipkart has shifted a significant portion of its private label manufacturing to India in the past year: report

A Flipkart delivery box with a Flipkart sticker

To cut costs and comply with the government’s Make in India initiative, Flipkart has moved a significant portion of its manufacturing and sourcing for private label brands, sold across 300 categories such as home appliances, furnishings, electronics, computer and fashion accessories,  from China and Malaysia to India over the past year, the Economic Times reported. Adarsh Menon, head of private label business at Flipkart, told the newspaper that 100% of its electronics came from China two years ago, but that number is now down to 50%. He also said the when the company launched its furniture brand, the entire range was sourced from Malaysia, but now less than 50% of it furniture stock comes from abroad. Flipkart’s private brands, which include MarQ, Perfect Homes, Billion, and SmartBuy, contribute about 8% to the company’s overall sales. According to Menon, of the 150 factories the company works with, about 100 are in India. However, the company did not reveal the split in terms of the value of goods manufactured in India as opposed to China and Malaysia. Flipkart also said that many of Walmart’s private labels are also sourced from India. The development comes just a few days after Mint reported that Walmart may soon sell Myntra products in the US. Private labels and the e-commerce policy Flipkart’s move to repatriate manufacturing and sourcing processes to India comes at a time when the Indian government has imposed higher import tariffs on smartphones and other-value electronics to encourage technology giants such as Apple to…

Please subscribe/login to read the full story.
Written By

Send me tips at aditi@medianama.com. Email for Signal/WhatsApp.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ