A market study the Competition Commission of India, sent to all major e-commerce firms, seeks details on how inventory based models work, on pricing of products and control over the pricing, industry sources have told MediaNama, and Reuters also reports. These are all aspects that would challenge the claim of existing ecommerce marketplaces, that they are indeed only marketplaces and have no control over pricing and products. This is particularly interesting, because, the NCLAT admitted a petition filed by trade body AIOVA on May 21 which challenged the orders of CCI absolving Flipkart of unfair practices using its dominant position in November last year. The most important issues that the survey looks into 1. Inquiry into inventory management: Note that the ruling in a case from November 2018 between luxury fashion brand Christian Louboutin and a marketplace Darveys.com had identified certain…
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