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Government plans to standardise its social media spending through GeM: Report

The government is looking into creating a standardised procedure to pay for its various social media purchases such as creating and uploading videos to YouTube and posting messages on Facebook and Twitter, and is in talks with various government agencies about this, the Economic Times reports. Currently, the social media accounts of most government agencies are managed by third parties, which means their contacts vary widely as they lack uniform criteria and purchase procedures, the report says. The government’s increasing social media requirements are likely to be met through the Government e-Marketplace (GeM), the national public procurement portal. “We are trying to get the requirements from various agencies to develop a standard process and key performance indicators which they want measured, such as the number of likes and shares,” an unnamed official told the newspaper. GeM saw 4x increase in transactions value in 2018-19 Earlier this month, we reported that GeM had recorded a total transaction value of more than Rs 23,000 crore in FY2018-19, a four-fold increase from the previous year, according to the Ministry of Commerce and Industry. It also ended the fiscal with more than 2 lakh sellers and service providers – double the previous year – and saw 50% more traffic on its website. The GeM was launched by the Ministry of Electronics and Information Technology in 2016. Any government department or PSU can use it for direct online purchases for up to Rs 50,000. Purchases above Rs 50,000 must be made from the supplier with…

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