wordpress blog stats
Connect with us

Hi, what are you looking for?

ALTBalaji sees 6x growth in revenue, 18x growth in subscriptions in FY19

Screenshot of AltBalaji website

ALTBalaji, the wholely owned subscription-based, video on demand subsidiary of Balaji Telefilms Limited, saw a 600% growth in revenue and an 1800% growth in subscriptions sold between FY18 and FY19.

Key metrics:

  • 20.1 million subscriptions sold in FY19
  • Revenue: 6x YoY, ₹6.8 crore in FY18 to ₹41.6 crore in FY19.
  • Subscriptions sold: 18x YoY, 1.2 million sold in FY2018 to 20.1 million in FY19; as of May 2019, total subscriptions sold were 23.5 million
  • 67% customers finish watching a series within 7 days of starting it

Content:

  • 5 multi-episode, original shows released in Q4FY19; total now 38
  • 18 original shows released in FY19
  • 9 existing shows renewed
  • More than 40 original songs produced for shows; monetisation through audio streaming apps

Partnerships:

  • Payment partners: PayPal, PayTM, Google Pay, EKO
  • Devices and OEM: LG, webOS, Tizen, CloudWalker
  • Streaming partners: Amazon FireTV, AppleTV, Roku, YuppTv
  • Telecom service providers: Airtel, Vodafone, Jio, Dialog, XL, Axiata, Celcom

Marketing:

  • Direct customers acquired primarily via digital marketing

Financials:

  • Revenue: 6x YoY, ₹6.8 crore in FY18 to ₹41.6 crore in FY19.
  • Subscription sold: 18x YoY, 1.2 million sold in FY2018 to 20.1 million in FY19; as of May 2019, total subscriptions sold were 23.5 million
  • Investment in original content: 6x YoY, ₹41.6 crore in FY19 versus ₹6.8 crore in FY18
  • Net revenue from operations: ₹13.76 crore Q4FY19; ₹41.87 crore FY19
  • Total Expenditure: ₹45.87 crore Q4FY19; ₹164.15 crore
  • ALTBalaji registered a loss of ₹30.07 crore for Q4FY19 and a loss of ₹114.92 for FY19.

Earnings Report Q4FY19, FY19

Also read: the quarterly results of other OTT service providers: Zee5

You May Also Like

News

“YouTube is now probably in the range of 40-60% of the digital revenue and telecom is about 10%, the rest [of the digital revenue]...

News

Hoichoi has 13 million subscribers, the Bengali-language streaming service said on Friday. This is the first time the company has revealed a subscriber count...

News

ALT Balaji’s COVID-19 related subscription spike has flattened, as Balaji Telefilms’s revenues from the streaming service declined from ₹22.2 crore in the preceding quarter...

News

INOX and PVR are worried. As digital releases nibble away at some films that were supposed to be releasing now, the exhibition industry is...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ