ALTBalaji, the wholely owned subscription-based, video on demand subsidiary of Balaji Telefilms Limited, saw a 600% growth in revenue and an 1800% growth in subscriptions sold between FY18 and FY19.
Key metrics:
- 20.1 million subscriptions sold in FY19
- Revenue: 6x YoY, ₹6.8 crore in FY18 to ₹41.6 crore in FY19.
- Subscriptions sold: 18x YoY, 1.2 million sold in FY2018 to 20.1 million in FY19; as of May 2019, total subscriptions sold were 23.5 million
- 67% customers finish watching a series within 7 days of starting it
Content:
- 5 multi-episode, original shows released in Q4FY19; total now 38
- 18 original shows released in FY19
- 9 existing shows renewed
- More than 40 original songs produced for shows; monetisation through audio streaming apps
Partnerships:
- Payment partners: PayPal, PayTM, Google Pay, EKO
- Devices and OEM: LG, webOS, Tizen, CloudWalker
- Streaming partners: Amazon FireTV, AppleTV, Roku, YuppTv
- Telecom service providers: Airtel, Vodafone, Jio, Dialog, XL, Axiata, Celcom
Marketing:
- Direct customers acquired primarily via digital marketing
Financials:
- Revenue: 6x YoY, ₹6.8 crore in FY18 to ₹41.6 crore in FY19.
- Subscription sold: 18x YoY, 1.2 million sold in FY2018 to 20.1 million in FY19; as of May 2019, total subscriptions sold were 23.5 million
- Investment in original content: 6x YoY, ₹41.6 crore in FY19 versus ₹6.8 crore in FY18
- Net revenue from operations: ₹13.76 crore Q4FY19; ₹41.87 crore FY19
- Total Expenditure: ₹45.87 crore Q4FY19; ₹164.15 crore
- ALTBalaji registered a loss of ₹30.07 crore for Q4FY19 and a loss of ₹114.92 for FY19.
Also read: the quarterly results of other OTT service providers: Zee5
