Snapchat is now available in four Indian languages Hindi, Gujarati, Marathi, Punjabi. The company also launched Discover in India last year. Increasing its India focus, Snapchat recently released localized lenses, filters and stickers on Holi, and for IPL teams; it also collaborated with Indian women artists develop 'creative tools' on International Women’s Day. Snapchat began to focus in India just as its global user base took a hit; it lost 3 million users in early 2018. This came at a time when Facebook aped Snapchat's flagship feature 'Stories' into all its apps - Instagram, WhatsApp, Facebook, and even Messenger. Snapchat's efforts in the Indian market became clear when it roped in Twitter India's former head of news partnerships and government Raheel Khursheed as country expert. Khursheed departed from the role in February. Snapchat's entry into the regional languages market, or even its focus on India has come rather late; its primary competitor TikTok – a platform for sharing short lip-sync videos – is immensely popular in the country, and is available in 10 Indian languages, including all four languages. Snap has become available in only now. Snapchat will have an uphill climb to garner a substantial user base as other Chinese apps like Bigo Live, Smule, and Instagram.
- Google removes apps of Matrimony.com, Shaadi, and other Indian companies for not complying with the Play Store billing policy March 1, 2024
- Haryana Police Seeks Cancellation of Visas, Passports of Protesting Farmers Identified Through CCTVs, Drone Footages March 1, 2024
- Facebook to shut down news tab in US and Australia, citing declining user interest March 1, 2024
- RBI updates its regulatory sandbox framework March 1, 2024
- Dailyhunt in talks to acquire social media platform Koo: Report March 1, 2024
Google removes apps of Matrimony.com, Shaadi, and other Indian companies for not complying with the Play Store billing policy
Speaking to Medianama, founders of the concerned companies alleged Google was the one not in compliance with the Indian competition regulator's antitrust order.
Haryana Police Seeks Cancellation of Visas, Passports of Protesting Farmers Identified Through CCTVs, Drone Footages
According to reports, farmers have also informed that their phones are being put on surveillance, and that they are being notified by the police...
Under the updated regulatory framework, sandbox entities must process all the data, in its possession or under its control, in accordance with the provisions...
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Views: Response to NPCI CEO’s comments that what is not written in regulations is a no-go for fintech entities
NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...
Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...
The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...
Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...
Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...
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