Snapchat is now available in four Indian languages Hindi, Gujarati, Marathi, Punjabi. The company also launched Discover in India last year. Increasing its India focus, Snapchat recently released localized lenses, filters and stickers on Holi, and for IPL teams; it also collaborated with Indian women artists develop 'creative tools' on International Women’s Day. Snapchat began to focus in India just as its global user base took a hit; it lost 3 million users in early 2018. This came at a time when Facebook aped Snapchat's flagship feature 'Stories' into all its apps - Instagram, WhatsApp, Facebook, and even Messenger. Snapchat's efforts in the Indian market became clear when it roped in Twitter India's former head of news partnerships and government Raheel Khursheed as country expert. Khursheed departed from the role in February. Snapchat's entry into the regional languages market, or even its focus on India has come rather late; its primary competitor TikTok – a platform for sharing short lip-sync videos – is immensely popular in the country, and is available in 10 Indian languages, including all four languages. Snap has become available in only now. Snapchat will have an uphill climb to garner a substantial user base as other Chinese apps like Bigo Live, Smule, and Instagram.
- Now Health Ministry says: ‘No report’ on the creation of health database by e-pharmacies March 20, 2023
- What are the new measures taken by American telecom regulator on scam robotexts? March 20, 2023
- Here’s why you should worry about Punjab’s Internet shutdown March 20, 2023
- Last day: Don’t forget to switch from SMS two-factor authentication on Twitter March 20, 2023
- Is it Piracy if “Digital Libraries” Provide Free Access to Books? US Court Weighs Tough Question March 20, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...