Netflix added 9.6 million subscribers in Q1FY19, bringing the total to 148.9 million paid streaming members. Most of this growth - 7.9 million of the net additions in Q1 - came from markets outside the US. Its worth noting that revenue from international streaming overtook US revenue in 2018; for this quarter, Q1 international revenue was $2.3 billion, while US revenue was $2 billion. Total revenue increased 22% year-on-year to $4.5 billion, while subscriber count grew 25% year-on-year. Netflix does not release any country-specific numbers, although its been releasing originals series and films in India. Here's a look at Netflix's strategy for India: Netflix in India: cheaper plans, more local content Getting new subscribers in India: Netflix said a lower price tier will be important to adding members in India, although its not positive that a mobile-only lower price tier model is the right one for India. Last month, it began testing a mobile-only subscription plan for India at Rs 250 per month, which costs half its existing Rs 500 per month plan. The service is looking to increase its subscriber base in India, a market flooded with video streaming offerings that are substantially cheaper than Netflix's offering. For instance, India's largest video streaming service, Hotstar (owned by Disney), last month announced a new 'VIP' subscription plan costing Rs 365 annually. The plan includes streaming of Hotstar Specials, originals, IPL matches, Disney shows, and English Premier League matches. Hotstar boasts of 300 million monthly active users only in India. "We'll…
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