wordpress blog stats
Connect with us

Hi, what are you looking for?

Netflix looks at cheaper plans and more local content to grow in India; over 80% of new subscribers came from outside the US in Q1FY19

Netflix added 9.6 million subscribers in Q1FY19, bringing the total to 148.9 million paid streaming members. Most of this growth - 7.9 million of the net additions in Q1 - came from markets outside the US. Its worth noting that revenue from international streaming overtook US revenue in 2018; for this quarter, Q1 international revenue was $2.3 billion, while US revenue was $2 billion. Total revenue increased 22% year-on-year to $4.5 billion, while subscriber count grew 25% year-on-year. Netflix does not release any country-specific numbers, although its been releasing originals series and films in India. Here's a look at Netflix's strategy for India: Netflix in India: cheaper plans, more local content Getting new subscribers in India: Netflix said a lower price tier will be important to adding members in India, although its not positive that a mobile-only lower price tier model is the right one for India. Last month, it began testing a mobile-only subscription plan for India at Rs 250 per month, which costs half its existing Rs 500 per month plan. The service is looking to increase its subscriber base in India, a market flooded with video streaming offerings that are substantially cheaper than Netflix's offering. For instance, India's largest video streaming service, Hotstar (owned by Disney), last month announced a new 'VIP' subscription plan costing Rs 365 annually. The plan includes streaming of Hotstar Specials, originals, IPL matches, Disney shows, and English Premier League matches. Hotstar boasts of 300 million monthly active users only in India. "We'll…

Please subscribe/login to read the full story.
Written By

I cover health, policy issues such as intermediary liability, data governance, internet shutdowns, and more. Hit me up for tips.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

New bill narrows focus over predecessors that went heavy on data sovereignty, localisation and compliance. What explains this change?

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ