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Facebook will now provide more information on why users see posts and ads; How will users react?

Facebook is now updating its "Why am I seeing this" tool for ads and posts to be more detailed about the user's relevant Facebook activity and other reasons an ad or post has showed up, Facebook said this is the first time that it has built information "on how ranking works directly into the app". “Why am I seeing this post?” explains how a user's past activity impact the ranking of posts in their Newsfeed. The updated tool will show that a certain post showed up because its from from a friend, a group, or a page that the user already follows. Moreover, the user will also see what information influenced post ranking the most, such as: how often a user interacts with posts from people, pages or groups; how often a user interacts with posts with videos, photos or links and; the popularity of the posts shared by the people, pages and groups a user follows. Facebook will also allow users to modify their Newsfeed by editing preferences, and via other tools like "Unfollow" and "See First". The company said user feedback on the original "Why am I seeing this" tool from 2014 showed that people "wanted to be able to take action", and "transparency wasn’t enough without corresponding controls". “Why am I seeing this ad?”: Facebook will now include more details about ads when information on an advertiser’s list matches a user's Facebook profile. Facebook explained that it will provide details on when advertisers uploaded the user information…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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