Bing, Microsoft’s search engine, blocked more than five million cryptocurrency-related ads last year, according to its ‘ad quality year in review 2018’ report, published on March 25. The report stated that though cryptocurrency as an asset class saw a bull run in 2018, Bing Ads decided to ban cryptocurrency content and blocked more than five million such ads because “there wasn't much regulatory oversight, and the pseudo-anonymity built into currencies like Bitcoin made cryptocurrency a prime target for fraudsters and scam artists”. Last May, Bing joined other internet giants by announcing it would ban cryptocurrency-related advertisements on its network by July 2018. The company then stated in an official post: “Because cryptocurrency and related products are not regulated, we have found them to present a possible elevated risk to our users with the potential for bad actors to participate in predatory behaviours, or otherwise scam consumers.” Facebook, Google and Twitter have partial bans Facebook banned all crypto ads on the platform in January 2018, to avoid promoting “financial products and services frequently associated with misleading or deceptive promotional practices.” However, it partially reversed the ban in June 2018 and now allows some pre-approved advertisers to promote crypto businesses and services. In March 2018, Google said it would ban ads about cryptocurrency, initial coin offerings (ICOs) - crowdfunding used to raise cash by creating new coins - and other “unregulated or speculative financial products” from June. The company said the move was part of an update to its policy. But in September CNBC…
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