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YouTube launches Music Premium at Rs 99, YouTube Premium at Rs 129 per month

YouTube has launched YouTube Music, its music and video streaming app in India. YouTube Music will come with songs, albums, playlists (genres, mood, activity and language based) and artist radios, remix catalogs, covers and music videos. This will be personalised according to user usage. YouTube Music will have a free and a Premium paid version, which will cost Rs 99 per month. Premium users can toggle between apps, download content and run in the background while the phone is locked. On a Premium membership, YouTube Music will automatically download up to 100 songs that its users “love” (likely most listened to tracks) on their devices, without any user intervention Users can search for songs using lyrics or “smart searches” like “that rap song with flute” Google Play Music subscribers get a YouTube Music Premium subscription free every month. (Note: In India, Google Play Music is offered at Rs 99 per month, which used to cost Rs 89 a month when it launched in April 2017.) YouTube launched YouTube Music in May last year. As of November 2018, it was available in 28 countries. The company also overhauled YouTube Red (the original paywalled service) into YouTube Premium. This service is also available with student plans outside India. YouTube claims that it sees 1 billion users on YouTube monthly, and that 2 million artists share their music. YouTube Premium at Rs 129 per month YouTube has also launched YouTube Premium in India - this costs Rs 129 per month, and comes with…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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