wordpress blog stats
Connect with us

Hi, what are you looking for?

MakeMyTrip sues EaseMyTrip for ‘unfair’ use of Google ad-word

Online travel firm MakeMyTrip has sued rival EaseMyTrip in the Delhi high court for trademark infringement through its use of Google ad-words, the Times of India reported. MakeMyTrip claimed the company unfairly bid for the 'makemytrip' ad-word to come out on top of Google search results. This, it said, forced MakeMyTrip to spend more to ensure than it remained the top result for a Google search of its own name. It has made the search giant a party to the case. The next hearing is on May 8. MediaNama has reached out to MakeMyTrip for a comment and will update when we hear from them. “Competitive bidding on a brand’s word-mark raises the cost per click on Google by up to three-to-four times,” an industry executive told the Times of India.  MakeMyTrip reported $93.6 million in promotional expenses in Q3FY19, significantly higher than the $24.3 million it spent on promotions over the same period in the previous fiscal. Cease-and-desist letter goes unheeded MakeMyTrip had sent a cease-and-desist notice to EaseMyTrip last September but the company did not respond and continued to use the ‘makemytrip’ ad-word, Business Today reported. Earlier this month, MakeMyTrip brought up the matter during a meeting with the Department for Promotion of Industry and Trade (DPIIT). Precedent: Bytedance ordered to stop using 'ShareChat' ad-word This is not the first trademark dispute in India involving Google’s advertising platform. In November last year, the Delhi high court ordered China’s Bytedance to stop using ‘ShareChat’ as an ad-word on Google…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

News

By Soujanya Sridharan and Dr. Sarayu Natarajan Platform work and data: the intersection Every time you use a ride-hailing app, the matching algorithm processes...

News

New bill narrows focus over predecessors that went heavy on data sovereignty, localisation and compliance. What explains this change?

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ