wordpress blog stats
Connect with us

Hi, what are you looking for?

Google removed 2.3B ads in 2018, 58.8M phishing ads; 143K election ads verified in US

Google took down 2.3 billion ads in 2018, which is much fewer than the 3.2 billion ads it removed in 2017, for violating its advertising policies. Google took down 207,000 ads for ticket resellers, 531,000 ads for bail bonds and approximately 58.8 million phishing ads. This year Google focused on granular removals for ads of certain pages on a website. Google combined both machine learning and manual reviewers to flag and removed ads and accounts. Its worth noting that Google’s 2.3 billion number is nearly 1 billion lower than the bad ads removed in 2017. However, Google said it focused on removing accounts which ran bad ads, instead of removing individuals bad ads.

Bad ads and accounts removed

Here are the numbers from its latest Bad Ads report:

  • Google terminated 1 million bad advertiser accounts in 2018, double the number it removed in 2017
  • It expanded tools which identify small number of pages in websites violating its policy, and tripled its detection classifiers to 330. It removed ads from 28 million pages on websites for policy violations. It terminated 734,000 publishers and app developers from its ad network, and removed ads from nearly 1.5 million apps.
  • It verified 143,000 election ads in the US, a process which is ongoing for the Lok Sabha Elections 2019. However, Google did not disclose how many election ad it banned or took down for policy violations.
  • To tackle misinformation and low-quality sites, Google removed ads from 1.2 million pages, over 22,000 apps, and 15,000 sites on its ad network policy violations relating to misrepresentation, hateful or other low-quality content
  • It removed ads from 74,000 pages and removed 190,000 ads for violating its “dangerous or derogatory” content policy, which prohibits hate speech
  • The company said that it is introducing a new Ad Policy Manager in April to give tips to those creating and posting ads to avoid listing non-compliant ads in the first place.

Taking down an ad fraud operation: Google worked with the White Ops, the FBI and others to take down “one of the largest and most complex” international ad fraud operations. Google carried out a “coordinated takedown of their infrastructure” and referred the case of the FBI, which charged 8 people with crimes for aggravated identity theft and money laundering. Codenamed 3eve, the operation used “sophisticated tactics” exploiting data centers, computers infected with malware, spoofed fraudulent domains and fake websites. It produced 10,000 spoofed, fraudulent domains, and generated over 3 billion daily bid requests.

Crypto ads in the past year: Google’s work on crypto ads in already in place, it imposed a blanket ban on cryptocurrency and ICO ads in June last year, after eventually modifying the ban a few months later to include ads from “regulated cryptocurreny ads in US and Japan”. Google said it would verify advertisers who run crypto ads, something which it does for political ads in Brazil, India, and the US. Facebook also has a restricted ban on crypto ads, while Twitter has a larger ban in place.

Advertisement. Scroll to continue reading.
Written By

I cover health, policy issues such as intermediary liability, data governance, internet shutdowns, and more. Hit me up for tips.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



While the market reality of popular crypto-assets like Bitcoin may undergo little change, the same can't be said for stablecoins.


Bringing transactions related to crypto-assets within the tax net could make matters less fuzzy.


Loopholes in FEMA and the decentralised nature of crypto-assets point to a need for effective regulations.


The need of the hour is for lawmakers to understand the systems that are amplifying harmful content.


For drone delivery to become a reality, a permissive regulatory regime is a prerequisite.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ