BSNL subscribers can now pay for Amazon Prime memberships with their mobile bill or pre-paid balance as part of a carrier billing deal between the two companies, reports TelecomAsia. BSNL's carrier billing deal is backed by mobile technology company Trident's Bundling Platform. Carrier billing is a payment mechanism in which users can pay for goods and services through their prepaid phone balance or their monthly phone bill. This is important in India, where most mobile users don’t have credit cards and debit card use is low. Fortumo's VP for global business development Andrea Boetti said Fortumo's technology would enable onboarding users without the need to enter a credit card number for payment. In October 2018, Amazon tied up with Airtel, which gave a one-year Amazon Prime subscription free with many of its postpaid plans - Rs 649, Rs 799, and Rs 1199. Earlier that year, Airtel started offering the Prime with it Rs 499 postpaid plan and to V-Fiber broadband customers. Amazon's first tie up with a telecom company in India was with Vodafone in March 2017, when it offered Prime Video to Vodafone customers using Android for Rs 249. Netflix has, meanwhile, adopted a similar strategy and signed its third carrier billing deal in India with Hathway last year. It had existing billing deals with telecom service providers Vodafone and Airtel. Carrier billing in India On April 18, 2017, India’s Department of Telecommunications allowed pre-paid and post-paid mobile users to buy digital content such as apps and e-books up to a value of Rs…
- Why did the Delhi High Court restrict use of Amitabh Bachchan’s image and voice? November 25, 2022
- Why did an Indian exchange, CoinDCX, publish its Proof of Reserves days after releasing its R2L ratio? November 25, 2022
- DPDP Bill, 2022 Has Received Good Response From Stakeholders: MeitY’s Ashwini Vaishnaw November 25, 2022
- Twitter Blocks Tweet of CJ Werleman’s YouTube Show Discussing Police Violence Against Indian Muslims November 25, 2022
- Unique Identification Authority of India (UIDAI) says verify Aadhaar as ID proof using QR November 25, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Why ‘group privacy’ should be recognised, and how ‘non-personal’ data becomes a regulatory blindspot
There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...