Following Google and Facebook's suit, Twitter is launching advertiser verification and an ‘Ads Transparency Center’ in India to increase election transparency around advertising. The policy will come into effect on March 11. Political advertisers have to verify themselves to run ads on Twitter. Political parties have to submit their Election Commission registration certificate or founding documents of the party Organisations have to submit an address proof and CIN number Individuals/candidates have to submit a government-issued ID with address, and the nomination paper receipt. After the policy comes into effect, only certified/verified advertisers will be allowed to run political ads on Twitter. The Ads Transparency Center will log all ads run on Twitter in the past seven days. Political ads will include information such as billing, ad spend, and impression data per tweet. Twitter will also show demographic targeting data for ads being served, both the targeting intended by the advertisers, and what was actually delivered by Twitter. Twitter is also adding disclosures by way of visual labels and disclaimer information on promoted content from verified accounts, “to easily identify political campaign ads and to know who paid for them.” Google and FB for election transparency In the recent months, Google and Facebook have announced verification of political advertisers and ads archives. Facebook’s ad library is expected to go live tomorrow, and would be backdated to December 2018. Its worth noting that earlier this month, Twitter officials were summoned to a 31-member parliamentary committee on IT. This was just days after Twitter…
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