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Q4FY19: Spotify has 96M paying users, 207M in total; India launch looming

Spotify’s MAUs grew 29% YoY to 207 million, based on growth in Latin America and other emerging regions, the company said during its Q4FY19 earnings. Users listened to over 15 billion hours of content during Q4 and its engagement across ad supported and premium users grew. It expanded to 13 more countries in the Middle East and North Africa in the quarter, taking its total to 78 countries. Geographical distribution of MAUs 36% in Europe 30% in North America 22% in Latin America 12% from rest of the world Premium subscribers Premium subscribers were at 96 million, up 36% YoY owing to its Google Home promotion and annual Holiday campaign. The Google Home integration was its first hardware bundling. Over its 6 week Holiday campaign, it added 7 million subscribers, including 500,000 on a single day. In its Wrapped Holiday…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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