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Facebook ads can still target very specialised belief groups: report

Facebook continues to profile its users for it to sell ads to them, reports LA Times. This time around, the LA Times’ review shows that advertisers could target believers of topics like ‘Joseph Goebbels, Josef Mengele, Heinrich Himmler, the neo-nazi punk band Skrewdriver and Benito Mussolini’s long-defunct National Fascist Party,’ it said. The report added that Facebook said that it would remove “many of the audience groupings” from its ad platform, and that it would be “taking a broader look at our policies and detection methods.” The LA Times was able to place such targeted ads on the platform, it outlined. The LA Times report cites multiple stories about Facebook selling ads on phrases like “Jew hater” and “Hitler did nothing wrong”, “white genocide conspiracy theory”, other than conspiracy theories about vaccines etc. Facebook told the publication that ‘Nazi-affiliated demographic categories’ were rarely used but did not disclose their origin. It wouldn’t reveal how a user’s interest is linked to nazis as well. Facebook also said that all ad targeting categories were reviewed by humans (since 2017). Also read: Facebook's external content review board: How it will be formed and what will it do Targeted ads discriminatory Note that in August last year, the United States Department of Justice sided with four housing alliances and groups after they accused Facebook of being discriminatory — by excluding people based on sex, race, gender, Zip code or religion – through its targeted ads. These practices were allegedly used by landlords and property…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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