DishTV has launched its own OTT app called 'Watcho' in beta stage. DishTV had announced this over six months ago. The app appears to run on a freemium model – there's a bracket of free content for streaming, and another bracket which is available only to paying subscribers. A monthly subscription costs Rs 30, probably the cheapest for an OTT video streaming service in India. A yearly subscription is available for Rs 300, and a promo 6-month plan is also available for Rs 150. (Update: A DishTV source told MediaNama that the app will be available free for 6 months for DishTV and D2h customers, but only for 3 months for others.) The app has at least 9 originals, along with live streaming and catch-up streaming of channels, short films. It is also running a campaign for a 'content creation' festival – some of this content is already streaming on Watcho. DishTV group CEO Anil Dua said that DishTV's advantage of being able to stream "content through both, the traditional and streaming mediums would ensure subscriber brand loyalty...The flexibility to move between pipes would enable consumers to keep TV viewing costs under check." DishTV had launched a streaming app called Dish Online over five years ago, but this service no longer exists. SMRT Stick DishTV also launched a "SMRT Stick" for Rs 599, and can be plugged into existing HD set-top boxes. The stick currently offers 10 channels, including Entertainment Zee, Smart Kids, Music Box, offering content across comedy, kids, travel, music…
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