The Bertelsmann Music Group (BMG) has made a digital licensing and administration deal with SESAC Digital Licensing for the Indian market. SESAC will negotiate licensing terms and agreements with Indian and international online service providers, the companies announced. BMG will reach 1.3 billion “potential” online music users through Mint Digital Services, which is a company alliance between SESAC and Swiss authors’ rights society SUISA. Mint will represent artists like Sir Ringo Starr, Bruno Mars, Bebe Rexha, Mick Jagger and Keith Richards, Camille Purcell, Yusuf / Cat Stevens, Jess Glynne, George Ezra, Quincy Jones, Aphex Twin, Bring Me The Horizon, Lenny Kravitz, Gossip and The National in India. Note that BMG was a part of the Bertelsmann family before it was bought by Sony Corporation in 2008. BMG had a joint venture with Sony Music in 2004, and then had a 21.5% share in the global music market. Given that BMG is a content creator and publisher, it will most likely be platform agnostic and be able to make multiple licensing agreements with India’s streaming players and other broadcasters. Music apps in India, Spotify’s challenges The Indian music streaming space is populated with multiple Indian and international (Indian versions of) apps which more or less cost the standard Rs 100-150 per month. Spotify was rumoured to launch in the country yesterday, by making a deal with T-Series, but doesn't seem to have launched just yet. In an earnings call last November, Spotify CEO Daniel Ek cited, “India specifically is a very…
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