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The ripples of FDI in Ecommerce: Amazon Pantry: Gone and back again

Amazon India’s Pantry service, which was suspended on 1 February, when India’s new FDI in ecommerce policy kicked in, has started resuming service, reports Reuters. Pantry users had also taken to Twitter to revive Pantry, to which Amazon said that it was working on it. From the 1 Feb, Pantry users were shown a  sign which read “Pantry service is temporarily unavailable. We will be back soon.” [caption id="attachment_196258" align="aligncenter" width="550"] Then[/caption] [caption id="attachment_196260" align="aligncenter" width="550"] Now[/caption] With the new policy, a large chunk of products sold under Amazon’s own sellers like Cloudtail and Appario, and from brands like Solimo, Amazon Basics, went “currently unavailable” as the company tried to align itself with the law. Note that last month, the Competition Commission of India approved Samara Capital and Amazon’s joint acquisition of Aditya Birla Group’s More supermarket chains. This came after the anti-trust regulator had sent a notice to Samara Capital seeking more detail on whether the joint acquisition was compliant with the government’s new FDI in e-commerce policy. https://www.medianama.com/2018/09/223-e-commerce-policy-fate-unclear/ Amazon’s entry into grocery delivery Amazon sold groceries through Amazon Pantry (debuted 2016), and Amazon Kirana Now (debuted 2015) which became Amazon NOW and now redirects to Prime Now. In May 2017, Amazon had gotten a nod from DIPP to stock and sell local grocery produce online. In the following months, it received the government’s approval to invest $500 million in the food retail segment. In August 2018, Amazon invested Rs 100 crore in its food retail business (Amazon Retail…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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