Pregnancy and parenting website forum Women’s blogging platform Momspresso has launched Momspresso Bharat, a digital services agency which will provide Indic language audio, video and text content in Hindi, Bengali, Marathi, Tamil, Telugu, Malayalam and Kannada. This will start off with the company’s (user generated content) bloggers, the inhouse video production team, a language specific social media team and a technology team.
Momspresso Bharat is targeting brands on the lookout for regional content, and offer content creation in text, audio, video, digital films, localisation of websites, regional analytics, social media management and transcreation. The company has appointed Hansveen Kaur as the service’s head. Kaur was previously the regional language lead at Momspresso.
Google’s Navlekhā platform
Note that in September last year, Google unveiled Navlekhā, a platform for offline news publishers to digitise their print publications using Optical Character Recognition to convert the text on their publications — even if it was not originally typed in Unicode — and publishing articles as posts online. Google would provide free hosting to publishers. The service is available in Hindi for now, and will expand to other Indian publishers soon, the company said at the time.
A 2018 report by Internet and Mobile Association of India shows that Indic content is a large driver for potential users, up to 70% of current users consume Indic content. The report also points to the popularity of audio and video content for entertainment, as 68% of the usage is for Indic content. Nearly 23% of all non-users consider Indic content a key motivator to get online. At the same time, critical services such as banking, search and others have a 20% usage even in urban areas.
The rise of Indic languages online
- Last month, women-focused content platform POPxo launched in four new Indic languages — Marathi, Bangla, Tamil and Telugu, apart from Hindi and English.
- In November last year, Reverie launched Gopal, a voice suite in 12 Indian languages which could be integrated with both chatbots and Interactive Voice Response solutions for non-English speaking customers.
- In September last year, Indic language social platform ShareChat raised fresh funding of $99 million led by existing investor Shunwei Capital.
- In the same month, Microsoft opened up its speech data in Gujarati, Telugu and Tamil to allow academics and researchers to use this data for building speech-recognition system for Indian languages.
– State of Indic language usage across languages, apps, app categories & more: Reverie
– What went wrong with indic language online, and what can be done about it- #NAMAIndic
– #NAMAindic: Why and how Indic languages can thrive on the Internet
Update: The first sentence has been edited to correctly reflect the function of the Momspresso platform.