Update: Google's responses have been embedded into the story. Ahead of the Lok Sabha Elections in May-June 2019, Google will now release a political advertising transparency report and a searchable political ads archive for India in March. Google claims that the steps will bring transparency to election ads as voters can get information about who is purchasing ads and how much money is being spent via Google. Google will begin enforcing its election ads policy in India starting February 20, while verification and ad pre-certificate forms will be available starting on February 14. (Update: Google said that verification of both, new advertisers and pre-certificate forms will continue throughout the Lok Sabha elections.) When asked about how Google will enforce the 'silent period' per the EC's model code of conduct, Google said that it would "enforce silent periods" without explaining how. What is a political ad? - ads for Lok Sabha Elections which feature a political party, a political candidate or current member of the Lok Sabha or - any ads run by a political party, political candidate, or current member of the Lok Sabha They don't include: -Ads by non-political entities promoting merchandise -Ads run by news organizations related to their coverage of political parties, Lok Sabha election campaigns, candidates or current Lok Sabha members How will advertisers be verified? All entities wanting to run Google ads have to be verified by Google, applications will begin February 14 and may take up to 3-5 days to be completed (Update: Google said…
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