wordpress blog stats
Connect with us

Hi, what are you looking for?

FOMO killer: Developments in December 2018 – Zomato, Oyo, Viu and more

What happened when MediaNama went into hibernation from 22 December to 1 January:

Food

Zomato has launched Zomaland, a ‘food and entertainment carnival’ in to be held in Delhi (18-20 January), Pune (8-10 February) and Bangalore (1-3 March). Zomaland will have food, music, games and entertainment installations, with a zone for kids. Note that in November, Zomato hired Chaitanya Mathur to head its event vertical Zomato Live. Durga Raghunath, who came in as senior VP for growth last month, is also responsible for the vertical.

The company expects “out of home” food cooking theme to be dominant in the future, and will concentrate on its growth here as well.

E-commerce

Flipkart Fashion has launched Ann Springs, an inhouse western wear label for the 22-25 age group. It currently has 150 styles and plans to double the selection in the next “few months.” The company claims that the women’s western wear segment has seen a 100% Y-o-Y growth from Tier 2 cities. Ann Springs is Flipkart’s 6th private label after women’s ethnic wear Divastri; men’s urban range Metronaut; fusion ethnic wear Anmi; kidswear Miss & Chief, and Cara Mia for women’s footwear and accessories.

Travel: Oyo and DMRC-Uber-Ola

Oyo said that it received the maximum number of bookings – 138,000 – on 22 December. The company said that it had a 2.9X YoY increase in the number of bookings. Some metrics from the company:

Advertisement. Scroll to continue reading.
  • An Oyo was booked every 0.75 seconds
  • The most “popular time to book an Oyo was 8 PM
  • Goa was the most searched for destination
  • Karnataka saw the most number of bookings through the year
  • The maximum tourists visiting India were from UAE
  • The most preferred Oyo locations in Mumbai and Delhi were around the airport whereas Koramangala in Bengaluru and Salt Lake in Kolkata
  • 92% of bookings were made through mobile in 2018

***

The Delhi Metro (DMRC) has tied up with Uber and Ola to run a pilot project at Dwarka Sec-21 and Rajiv Chowk Metro stations which will have Uber and Ola kiosks from where Metro users can book cabs. Uber currently has kiosks at Dwarka Sec-21 and Sikanderpur Metro station, and Ola at M G Road and Noida Sec-18, while both are present at Rajiv Chowk station.

The DMRC will allot “bare spaces” (through tenders) at nearly all Metro stations for kiosks and cab aggregator spaces. The company’s statement said that it has identified 400 spots at 210 metro stations. It has also tied with E-rickshaw providers at 11 Metro stations (Vaishali, HUDA City Centre, M G Road, Sikanderpur, Escorts Mujesar, Bata Chowk, Neelam Chowk Ajronda, Dwarka Sector-09, 10, 11 and 12) where 600 e-ricks run on weekdays catering to 90,000 passengers. It also has public cycle sharing services across 19 Metro stations – Shastri Park, Hauz Khas, Saket, MG Road, Dwarka Sec-14, Akshardham, Barakhamba Road, Patel Chowk, Mandi House, Kohat Enclave, Rithala, Dilshad Garden, Kashmere Gate, Inderlok, Rohini East, Vishwavidyalaya, GTB Nagar, JLN Stadium, and Jorbagh.

Content and streaming: JioCinema, Vodafone, Viu

JioCinema has added Disney content from Disney, Pixar, Marvel, and Lucas film including content relating to Mickey Mouse, Captain America, and Lightening McQueen to its content library. This will be under a Disney section on the app which will also have The Jungle Book, The Lion King, Cinderella, Snow White and the Seven Dwarfs, Sleeping Beauty, Hannah Montana, Descendants, DuckTales, Gaju Bhai and Simple Samosa, Iron Man, Captain America: The First Avenger, Thor, Marvel’s Guardians of the Galaxy, Marvel’s Avengers Assemble and more.

JioCinema claims to have 100,000 hours of content across Hindi, English, Tamil, Kannada, Marathi, Telugu, Bengali, Gujarati, Bhojpuri, Malayalam, Punjabi and dubbed languages.

***

Vodafone has partnered with Hoichoi where Vodafone Idea’s customers will get access to exclusive Hoichoi content on Vodafone Play and Idea Movies and TV apps.

Advertisement. Scroll to continue reading.

***

VuClip’s OTT service Viu has partnered with Workpoint, a Thai entertainment content provider, to add 1,500 episodes of drama and variety shows from the latter’s content offerings. Some of the offerings include Fan pun tae (Super Fan) and Lightning quiz, variety show Way tee thong way tee ter (Golden Clues), singing contests mic thongkum 5 (The Vocalist Season 5) and Mic on Debt off.

Viu states that Asian Viu users watch an average of 108 minutes of video daily, where Asians spend 186 minutes daily watching online videos. Viu initially tied up with GMM25 in Thailand.

Digital payments: LazyPay and Vakrangee

LazyPay has partnered with Flipkart and Airtel to let their users utilise EMI and “buy now pay later” options on their purchases and bills respectively. LazyPay claims that it is growing 35% M-o-M growth since its inception in April 2017. Some of its metrics:

  • 1 million transactions monthly
  • 8000 – 9000 applications for personal loans every day
  • 6,000 loans disbursed to users
  • 1 million users in 1.5 years
  • Over Rs 200 crores worth credit disbursed
  • Plans to reach 100 million users this year

***

NBFC Vakrangee has launched a domestic money transfer service partnering with Eko India Financial Services through NextGen Vakrangee Kendras which offer financial services. The Kendras are available in Mumbai and NCR, and Vakrangee plans to launch 3,000 outlets across 20 states. The NextGen outlets are present in 350 districts, 25,00 postal codes, of which over 80% are from Tier 5 and 6 cities. It plans to increase these to 45,000 by 2019 and 75,000 by 2020.

Advertisement. Scroll to continue reading.
Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ