What happened when MediaNama went into hibernation from 22 December to 1 January: Food Zomato has launched Zomaland, a ‘food and entertainment carnival’ in to be held in Delhi (18-20 January), Pune (8-10 February) and Bangalore (1-3 March). Zomaland will have food, music, games and entertainment installations, with a zone for kids. Note that in November, Zomato hired Chaitanya Mathur to head its event vertical Zomato Live. Durga Raghunath, who came in as senior VP for growth last month, is also responsible for the vertical. The company expects “out of home” food cooking theme to be dominant in the future, and will concentrate on its growth here as well. E-commerce Flipkart Fashion has launched Ann Springs, an inhouse western wear label for the 22-25 age group. It currently has 150 styles and plans to double the selection in the next “few months.” The company claims that the women’s western wear segment has seen a 100% Y-o-Y growth from Tier 2 cities. Ann Springs is Flipkart’s 6th private label after women’s ethnic wear Divastri; men’s urban range Metronaut; fusion ethnic wear Anmi; kidswear Miss & Chief, and Cara Mia for women’s footwear and accessories. Travel: Oyo and DMRC-Uber-Ola Oyo said that it received the maximum number of bookings - 138,000 - on 22 December. The company said that it had a 2.9X YoY increase in the number of bookings. Some metrics from the company: An Oyo was booked every 0.75 seconds The most “popular time to book an Oyo was 8…
