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FOMO killer: Developments in December 2018 – Zomato, Oyo, Viu and more

What happened when MediaNama went into hibernation from 22 December to 1 January:


Zomato has launched Zomaland, a ‘food and entertainment carnival’ in to be held in Delhi (18-20 January), Pune (8-10 February) and Bangalore (1-3 March). Zomaland will have food, music, games and entertainment installations, with a zone for kids. Note that in November, Zomato hired Chaitanya Mathur to head its event vertical Zomato Live. Durga Raghunath, who came in as senior VP for growth last month, is also responsible for the vertical.

The company expects “out of home” food cooking theme to be dominant in the future, and will concentrate on its growth here as well.


Flipkart Fashion has launched Ann Springs, an inhouse western wear label for the 22-25 age group. It currently has 150 styles and plans to double the selection in the next “few months.” The company claims that the women’s western wear segment has seen a 100% Y-o-Y growth from Tier 2 cities. Ann Springs is Flipkart’s 6th private label after women’s ethnic wear Divastri; men’s urban range Metronaut; fusion ethnic wear Anmi; kidswear Miss & Chief, and Cara Mia for women’s footwear and accessories.

Travel: Oyo and DMRC-Uber-Ola

Oyo said that it received the maximum number of bookings – 138,000 – on 22 December. The company said that it had a 2.9X YoY increase in the number of bookings. Some metrics from the company:

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  • An Oyo was booked every 0.75 seconds
  • The most “popular time to book an Oyo was 8 PM
  • Goa was the most searched for destination
  • Karnataka saw the most number of bookings through the year
  • The maximum tourists visiting India were from UAE
  • The most preferred Oyo locations in Mumbai and Delhi were around the airport whereas Koramangala in Bengaluru and Salt Lake in Kolkata
  • 92% of bookings were made through mobile in 2018


The Delhi Metro (DMRC) has tied up with Uber and Ola to run a pilot project at Dwarka Sec-21 and Rajiv Chowk Metro stations which will have Uber and Ola kiosks from where Metro users can book cabs. Uber currently has kiosks at Dwarka Sec-21 and Sikanderpur Metro station, and Ola at M G Road and Noida Sec-18, while both are present at Rajiv Chowk station.

The DMRC will allot “bare spaces” (through tenders) at nearly all Metro stations for kiosks and cab aggregator spaces. The company’s statement said that it has identified 400 spots at 210 metro stations. It has also tied with E-rickshaw providers at 11 Metro stations (Vaishali, HUDA City Centre, M G Road, Sikanderpur, Escorts Mujesar, Bata Chowk, Neelam Chowk Ajronda, Dwarka Sector-09, 10, 11 and 12) where 600 e-ricks run on weekdays catering to 90,000 passengers. It also has public cycle sharing services across 19 Metro stations – Shastri Park, Hauz Khas, Saket, MG Road, Dwarka Sec-14, Akshardham, Barakhamba Road, Patel Chowk, Mandi House, Kohat Enclave, Rithala, Dilshad Garden, Kashmere Gate, Inderlok, Rohini East, Vishwavidyalaya, GTB Nagar, JLN Stadium, and Jorbagh.

Content and streaming: JioCinema, Vodafone, Viu

JioCinema has added Disney content from Disney, Pixar, Marvel, and Lucas film including content relating to Mickey Mouse, Captain America, and Lightening McQueen to its content library. This will be under a Disney section on the app which will also have The Jungle Book, The Lion King, Cinderella, Snow White and the Seven Dwarfs, Sleeping Beauty, Hannah Montana, Descendants, DuckTales, Gaju Bhai and Simple Samosa, Iron Man, Captain America: The First Avenger, Thor, Marvel’s Guardians of the Galaxy, Marvel’s Avengers Assemble and more.

JioCinema claims to have 100,000 hours of content across Hindi, English, Tamil, Kannada, Marathi, Telugu, Bengali, Gujarati, Bhojpuri, Malayalam, Punjabi and dubbed languages.


Vodafone has partnered with Hoichoi where Vodafone Idea’s customers will get access to exclusive Hoichoi content on Vodafone Play and Idea Movies and TV apps.

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VuClip’s OTT service Viu has partnered with Workpoint, a Thai entertainment content provider, to add 1,500 episodes of drama and variety shows from the latter’s content offerings. Some of the offerings include Fan pun tae (Super Fan) and Lightning quiz, variety show Way tee thong way tee ter (Golden Clues), singing contests mic thongkum 5 (The Vocalist Season 5) and Mic on Debt off.

Viu states that Asian Viu users watch an average of 108 minutes of video daily, where Asians spend 186 minutes daily watching online videos. Viu initially tied up with GMM25 in Thailand.

Digital payments: LazyPay and Vakrangee

LazyPay has partnered with Flipkart and Airtel to let their users utilise EMI and “buy now pay later” options on their purchases and bills respectively. LazyPay claims that it is growing 35% M-o-M growth since its inception in April 2017. Some of its metrics:

  • 1 million transactions monthly
  • 8000 – 9000 applications for personal loans every day
  • 6,000 loans disbursed to users
  • 1 million users in 1.5 years
  • Over Rs 200 crores worth credit disbursed
  • Plans to reach 100 million users this year


NBFC Vakrangee has launched a domestic money transfer service partnering with Eko India Financial Services through NextGen Vakrangee Kendras which offer financial services. The Kendras are available in Mumbai and NCR, and Vakrangee plans to launch 3,000 outlets across 20 states. The NextGen outlets are present in 350 districts, 25,00 postal codes, of which over 80% are from Tier 5 and 6 cities. It plans to increase these to 45,000 by 2019 and 75,000 by 2020.

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Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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