Firstpost is launching a 20-page broadsheet weekly print newspaper for every Saturday in Delhi NCR and Mumbai this weekend (26 January), reports Exchange4Media. Its subscriptions can be bought online on Firstpost or through vendors. The newspaper is a part of multiple launches like Club Firstpost (unclear what this offers) and the Firstpost app.
Firstpost’s print edition will focus on long-form journalism on topics like politics, culture and art. It appears that Firstpost’s digital readers will be able to access the print content for free for a limited period of time, and then pay for “the content they cherish.”
The report adds BV Rao, the editor of Firstpost as saying that 1. There is a ‘market opportunity… for deep, thoughtful and reflective journalism.’ and 2. ‘Good content is platform-agnostic.’ The newspaper will be edited by BV Rao and Praveen Swami, and printed at the HT Press.
The launch of a print newspaper in an age where publishers are cobbling to go digital and grab a piece of the digital pie is quite novel. It would most definitely be interesting to see what sort of a readership it ends up gathering.
Firstpost was launched in 2011. Durga Raghunath, who now works at Zomato as senior vice-president for growth, was the founder and CEO of Firstpost from 2010 to 2014. She was also the CEO of Network18 Digital during that time.
Firstpost’s parent company Network18 reported consolidated revenues of Rs 1538 crore for the quarter ended December 31, 2018. This is almost a 250% jump from the same quarter last year, when revenues were Rs 439 crore, and a 28% improvement over the preceding quarter from Rs 1200 crore.
- Digital revenues from MoneyControl.com, News18, and Firstpost grew 27% to Rs 45 crore in the quarter
- The company says operating margin fell due to investments in the revamping and extension of MoneyControl and Firstpost