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Intermediary Liability: Amul sends legal notice to Google and Godaddy over fake campaigns

The Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), which owns the Amul brand has issued a legal notice to Google India and Godaddy.com for fraudulent practices on their platform by individuals and organizations. This was reported by Business Line. Dated January 10, the notice to Google stated that individuals and organizations were using Google's platform to commit fraud and cheat people regarding Amul. GCMMF managing director RS Sodhi said that Google has benefitted from Google Search advertising campaigns, which are being used to scam innocent people in the name of Amul. Fake campaigns for business opportunities with Amul, money transfers made According to the report, fake B2B campaigns with promises of business opportunities with Amul for opening Amul Parlor's have been circulating via fake websites since September. According to Business Standard, upon visiting these sites, individuals were required to fill forms, after which they received calls from unknown numbers to pay up registration fees ranging from Rs 25,000 to Rs 5 lakh via NEFT. After the money was transferred, the callers would stop communication. In the case of Godaddy.com, Amul has issued the notice for misuse of their platform for domain registrations. A quick search on Google for 'Amul Parlours' for example, will turn up several Amul-like websites, such as "amulfranchiseonline.co.in", "amul.online", "franchiseamul.in". All of these are Google served ads, while the bondafide Amul website "amul.com" shows up after four such ads. Amul approached Google prior to filing notice For the last 4 months, the sales team of Amul have…

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