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Zomato to launch in 30 more cities including Puducherry, Ujjain

Zomato is launching in 30 more cities including Puducherry, Jamshedpur, Ambala, Meerut, Haridwar, Bhavnagar, Ujjain, Puri, taking its total presence to 100 93 cities, the company said in a statement. (Update: It will expand to 7 more cities in the near future, Zomato said.) It claims to have 75,000 listed restaurants for food delivery, and will add 5,000 more delivery personnel (update: in the 30 new cities, not across its other cities), taking its total to (currently 150,000 personnel) it added.

Zomato has also expanded Gold (the paid subscription discounts product) to Manila and Jakarta. It currently claims to have 600,000 users and 4,000 restaurants on Gold in India.

HyperPure: owning the supply chain

Zomato acquired WOTO, a company which procures farm produce and sells it to restaurants, in August this year. It rebranded WOTO to HyperPure and will expand this brand to Delhi NCR this month. According to an Economic Times report, HyperPure was then only Bangalore based, and accounts for 1-2% of Zomato’s revenues. According to the OfficeChai article, HyperPure “helps restaurants streamline their supply chains and fix prices for the whole month.”

Growth over 2018

In October, Zomato was doing 21 million monthly food orders in India. At the time, Zomato said that from January to September 2018, Zomato had increased its presence in 15 cities (to 38), increased its annualised GMV to $1 billion from $210 million, and increased delivery through its own fleet Zomato Logistics, among others. Read the full story here. Deepinder Goyal, co-founder and CEO, credited Zomato’s acquisition of Runnr, which had itself acquired TinyOwl with respect to increased Zomato deliveries.

Recent developments at Zomato

  • Last month, Zomato appointed Chaitanya Mathur as its global head for the event vertical ‘Zomato Live’.
  • In October, it raised $210 million from Alibaba’s payments arm Ant Financial (Alipay Singapore), which is an existing shareholder and investor in the company. With this investment, InfoEdge is no longer the largest shareholder of Zomato: its stake reduced from 30.9% to 27.6% after the investment.

Edit: Updates in the first paragraph with respect to number of cities in total, and delivery personnel in new cities.

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