By Nikhil Cariappa YuppTV, the over the top (OTT) content provider for South Asian programmes, has launched a hybrid set top box which supports content from OTT, as well as traditional digital video broadcasting-cable (DVB-C) and internet-protocol television (IPTV) media. YuppTV has also partnered with 7Star, a Multiple system operator (MSO) network, which will distribute YuppTV content in Mumbai. YuppTV claims to be the most downloaded Indian Smart TV app with 13 million mobile downloads. It offers over 250 live TV channels and movies in 14 languages. 7Star has an ISP license to offer broadband services in Mumbai, and claims access to 400 channels, 20 audio channels, 40 in house channels and 50 ad-free channels. Recent developments In May this year, ALTBalaji partnered with YuppTV to reach the Indian diaspora market. Presently, YuppTV subscriptions cost between $7-10 a month for the NRI audience. In October 2017, YuppTV tied-up with Vodafone to offer live TV content to Vodafone Play subscribers In August 2017, Ola partnered with YuppTV to offer live TV and infotainment services to its cab riders In June, 2017, YuppTV bagged the rights to stream content from Dharma Productions to a global market, excluding India.
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