Update on December 4: Truecaller Pay: user metrics Less than 25% of the user base comes from the top 6 cities. According to Sony Joy, VP of Payments at Truecaller, the payments user base demographics are slightly different from the other UPI services whose large chunk of users are usually based in the top 6-8 cities. 60% of users come from Tier 2 and Tier 3 cities Currently, 1/3rd of the users are completely new to UPI 50% users in FY2019 will come from emerging markets in the country and they will be first time users of UPI Truecaller Pay is onboarding 25 million users by the end of FY2018 Joy told MediaNama that an average user typically carries out three kinds of transactions on Truecaller Pay — peer-to-peer takes up 40%, recharges and bill payments take up 50%, and merchant payments and other payments take up 10%. "Over time, the ratio of bill payments…
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