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TRAI for the (consumer’s) win: Let users pay for what they want to watch on TV

The Telecom Regulatory Authority of India (TRAI) has prepared a new regulatory framework to ensure the orderly growth of the Broadcasting and Cable Services sector. As per the new tariff order, users will be able to choose channels that they want to watch. The order takes effect from December 29th. TRAI issued a press release about the increase in prices and reiterate that the implementation of the new regulatory framework will lead to better pricing and greater transparency. It bases this on the data provided by BARC according to which "more than 90% of TV Homes flip 50 or lesser number of channels." Therefore, it believes that any analysis that keeps 250 or more channels for pricing of monthly tariff will create a false impression. The TRAI believes that if a consumer chooses the channel s/he really watches, then s/he will pay a lesser amount. The new tariff framework Slamming the misinformation around the comparison between the comprehensive bouquet prices of the previous regime with the a-la-carte prices under the new regime, the TRAI provided a detailed pricing structure. TRAI has prescribed the 100 channels for Rs 130. These do not include channels like Star, Zee and Sony which recently came out with channel pricing. Any subscriber who opts for more than 100 channels can choose additional channels in each slab of 25 channels and will have to pay Rs 20 per slab. The consumer can choose pay-channels of their choice on an a-la-carte basis or in form of bouquets made by…

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