Media distribution company IndiaCast has signed a content partnership with Thai broadcast company JKN Media to distribute Viacom18 and TV18’s content on JKN’s new OTT platform ‘Bflix’ in Thailand. The content will be dubbed in Thai.

Bflix is expected to launch in 2019 and will be available in Thailand and other “key South East Asia” markets, although neither company elaborated on this. Sudhanshu Vats, CEO and MD at Viacom18, feels that viewers in Thailand would “resonate with our offerings” since “there are many cultural similarities between India and Thailand.”

The partnerships won’t be entirely experimental as IndiaCast has already distributed shows from TV channel Colors for 5 years in Thailand; JKN Media has been exclusively acquiring “almost all” of Colors’ shows, including Madhubala, Balika Vadhu, Chakravarti Ashoka Samrat, Chandrakanta, Udann, Naagin, Shakti, Shani, Mahakali, Ishq Mein Marjawan, and Bepannah

TV18’s and Viacom18’s channels broadcast drama shows, entertainment, news, movies and music. Some of TV18 channels include Rishtey, Colors, CNBC, Comedy Central, and MTV. IndiaCast’s portfolio in India consists of TV18, Eenadu Network, and Turner India (Cartoon Network, Pogo, WB, HBO).

IndiaCast manages placement and subscription services in India for TV18, Viacom18, and A+E Networks. The company said its content is viewed in 94 countries as linear services. Apart from TV shows, it also distributes Bollywood and Indian regional films in India and overseas markets.

Indian content streaming overseas

  • Singapore telco Singtel’s video streaming service HOOQ was launched in India in 2015. HOOQ has carrier billings tie-ups with Airtel, Vodafone and Idea in India, and is offered free with ACT Broadband for a month.
  • Eros Now’s content is available in at least 3 overseas markets — China, Indonesia, and Sri Lanka, though partnerships signed just this year. In September, Eros Now licensed its 11,000-strong content library to Chinese streaming service iQiyi. The same month, Eros Now’s content became available on Mi TV in Indonesia. Since June, Eros Now’s content is also available in Sri Lanka via a partnership with telco Dialog Axiata on the Dialog ViU app.