An Accenture Interactive study titled "Masters of Mobile" commissioned by Google found that Indian mobile websites lag behind in speed of the websites, although they perform well in product design, registration and conversion, and findability. (Methodology towards the end) By speed, the study means whether the site performance is optimised for mobile and whether pages load quickly enough to not disrupt the site experience. Some of its findings The study concluded, among other things, that the websites score only 55% in speed as opposed to 80% in product and mobile page design, and 69% in findability. It found that brands face 20% fall in conversions and for every 1 second of delay in load-time and 53% people leave a site which takes longer than 3 seconds to load. Further, it said that a sub-par mobile experience can risk lower conversions. 86% of the Indian consumers are likely to make purchases on mobile sites with a "seamless" design. Indian sites were rated as Product and Mobile Page design - 80% Findability - 69% Registration and Conversion - 73% Speed - 55% These are the top websites for all factors: Financial services: BankBazaar, IIFL, Kotak Mahindra Bank, Max Life Insurance Retail & Ecommerce: Amazon, CaratLane, Flipkart, Shoppers Stop Travel: Cleartrip, Jet Airways, redBus.in, Yatra Mobile sites are still significant Although consumers spend 88% of their time on apps instead of mobile websites, they spend most of the app time on social and messaging platforms (44%), and entertainment (24%) platforms. They spend an average of 186.9…
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