wordpress blog stats
Connect with us

Hi, what are you looking for?

Facebook introduces ads for Indian video creators

Facebook has now introduced monetization tools like ad breaks to all qualifying video content creators in Hindi, Bengali, Tamil, Malayalam and English for Indian content creators, reports Economic Times.

  • Ad breaks can only be included in videos longer than 3 minutes
  • Creators can choose their own ad placements or choose not to have them for individual videos
  • Ad placements will be available for Pages, and not profiles. To be eligible, a page should have at least 10,000 followers
  • The creator also needs to have 30,000 one-minute views on videos in the last 60 days

According to Adgully, creators who are not eligible for ad placements can track their followers, video views and the status of their eligibility for monetization. Publishers and creators can see if their policy violations are impacting their eligibility criteria. They can also see a list of some of these violations and submit appeals directly from the list.

Additionally, Facebook will have a brands collaboration manager in India by 2019. With it, creators can create a portfolio to show brands their work and profile.

Recent Facebook developments in India

  • Last week, Facebook said it would train 5 million people on digital skills and global market access (unclear what this means) by 2021. This would be under Facebook’s Community Boost programme where users are trained to use Facebook and Instagram to build their business.
  • Ankhi Das, Facebook’s public policy director for India, South Asia and Central Asia, said that Facebook has already trained 1 million people in 150 cities and 48,000 villages with help from 50 partners. Facebook, however, did not mention if this is only within India or South and Central Asia as well.
  • Meanwhile, Facebook-owned WhatsApp hired Abhijit Bose as head of India operations. Last week, WhatsApp’s chief business officer Neeraj Arora left the company “to recharge and spend time with family.”

Written By

I cover health, policy issues such as intermediary liability, data governance, internet shutdowns, and more. Hit me up for tips.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...


Releasing the policy is akin to putting the proverbial 'cart before the horse'.


The industry's growth is being weighed down by taxation and legal uncertainty.


Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.


Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ