Facebook has now introduced monetization tools like ad breaks to all qualifying video content creators in Hindi, Bengali, Tamil, Malayalam and English for Indian content creators, reports Economic Times.
- Ad breaks can only be included in videos longer than 3 minutes
- Creators can choose their own ad placements or choose not to have them for individual videos
- Ad placements will be available for Pages, and not profiles. To be eligible, a page should have at least 10,000 followers
- The creator also needs to have 30,000 one-minute views on videos in the last 60 days
According to Adgully, creators who are not eligible for ad placements can track their followers, video views and the status of their eligibility for monetization. Publishers and creators can see if their policy violations are impacting their eligibility criteria. They can also see a list of some of these violations and submit appeals directly from the list.
Additionally, Facebook will have a brands collaboration manager in India by 2019. With it, creators can create a portfolio to show brands their work and profile.
Recent Facebook developments in India
- Last week, Facebook said it would train 5 million people on digital skills and global market access (unclear what this means) by 2021. This would be under Facebook’s Community Boost programme where users are trained to use Facebook and Instagram to build their business.
- Ankhi Das, Facebook’s public policy director for India, South Asia and Central Asia, said that Facebook has already trained 1 million people in 150 cities and 48,000 villages with help from 50 partners. Facebook, however, did not mention if this is only within India or South and Central Asia as well.
- Meanwhile, Facebook-owned WhatsApp hired Abhijit Bose as head of India operations. Last week, WhatsApp’s chief business officer Neeraj Arora left the company “to recharge and spend time with family.”